1.3 Core principles

Four principles run through every part of Orbit. They explain not just what the platform does, but why it is built the way it is — and together they describe what it means to treat research data as infrastructure rather than as a set of tools.

One layer for all your data. Orbit's first principle is unification. Public filings, market data, third-party feeds, and a firm's own internal research belong in one place, linked to a common backbone, and queryable as a single body of knowledge — not scattered across systems that each have to be searched and reconciled by hand. The entity master is what makes this real: by resolving every document and data point to the company it concerns, it lets sources that were never designed to work together be read together. A firm's proprietary research, set against the full public record, in one query. This is the principle the rest of the platform serves, and the reason Orbit becomes more valuable the more data it holds.

Structured-first. Orbit does not simply store documents and search them on demand. It reads them, draws structured data out of them, and answers from that structured layer wherever it can — falling back to the underlying text only when it must. This is what keeps results consistent from one user to the next and stable over time, and what makes it practical to run analysis across an entire universe of companies rather than one name at a time. The reading has already been done; your team works from the result.

Personalised and model-agnostic. Orbit is built to be shaped by the people using it and to draw on whichever AI models serve the work best. Every user can hold their own logic, their own views, and their own workflows on top of the shared data, so the platform reflects how each team actually researches rather than imposing a single fixed method. And because Orbit is not built around any one model or vendor, it routes each task to the model best suited to it — balancing quality against cost, improving as the models improve, and leaving your firm free of lock-in to a single provider. Capability that adapts to the firm, on infrastructure that adapts to the market.

Transparent and accountable. Every answer traces back to its source. Structured data carries its lineage to the originating document, analysis cites what it drew on, and a person can always see — and stand behind — how a conclusion was reached. In a setting where research informs real capital decisions and must withstand scrutiny, this is not a feature bolted on at the end; it is a condition of the whole design. Orbit is built to be relied on, which means it is built to be checked.